On February 8, 2017, in-cosmetics, the world’s leading B2B events portfolio for personal care ingredients, announced its collaboration with SpecialChem, the B2B digital marketing company specializing in chemicals and materials. The collaboration will enable the users of in-cosmetics websites to access SpecialChem’s Universal Selector (TM) – an online database of cosmetics ingredients – and the exhibitors of the in-cosmetics shows to be highlighted in the Universal Selector (TM).
   The Universal Selector (TM), which gathers around 30,000 datasheets of cosmetics and personal care ingredients, is accessible from www.in-cosmetics.com and each in-cosmetics event website.
   “We are very pleased to enter into this collaboration with SpecialChem” says Lucy Gillam, Director, in-cosmetics Group at Reed Exhibitions. “Enabling the users of our in-cosmetics Global website to access the SpecialChem Universal Selector (TM) will enrich the content we deliver to the cosmetics community, providing access to tens of thousands of products. We are also pleased to enable the exhibitors at the in-cosmetics Global show to be highlighted in the cosmetics Universal Selector (TM) wherever it is displayed”.    “Our Universal Selector (TM) aims to make product selection faster and richer by giving formulators the technical data they need on all the cosmetics and personal care ingredients in the world. We especially put a lot of effort into tracking and adding into the Universal Selector (TM) all the latest products that are launched, which is real added value for the users” says Christophe Cabarry, SpecialChem’s founder and CEO.  “We are very excited by this partnership with in-cosmetics. They are such a reference point for the industry, delivering the industry’s leading trade shows around the world. Together, we will add value for users of the in-cosmetics Global website and extend the reach of the Universal Selector (TM) to benefit the global industry” added Mr. Cabarry.

Benefits for users of the Universal Selector (TM) on the in-cosmetics Global website will include:
  
   * Enhanced searches with more than 10 search dimensions for a richer and more detailed product selection
   * Access to new products’ data sheets as soon as they are launched
   * Data quality thanks to permanent crowd-sourced feedback from users