On November17, 2016, in-cosmetics Asia announced that the Asia Pacific (APAC) region now represents almost a third of the global beauty and personal care market and brands need to closely monitor the trends driving growth in developing Asia to achieve long term success, according to Joanna Chan of Euromonitor International.
   Speaking at the in-cosmetics Asia event in Bangkok this morning (8 November), Chan highlighted Euromonitor’s latest research findings. She revealed that developing Asia – including Indonesia, Thailand, Philippines, Malaysia and Vietnam – is driving growth in the APAC region, with India leading the way with growth of 7% and many Southeast Asian countries overtaking China.
   Focusing on the latest influences in the APAC region, Euromonitor predicts that three key demands will shape the future market – customisation, well-being and digital.
   Chan commented: “APAC continues to grow faster than any other region in the world and while there are differences in growth rates between the developed and developing countries, there are similarities in the trends driving the market. We fully expect consumers to continue their pursuit of natural products that also protect against harmful effects, and for brands to start putting product customisation high on their NPD agendas.”
   Customisation has become a key part of the skin and hair care markets, with consumers believing that the effectiveness of a product depends on their individual skin or hair types. Euromonitor’s recent Beauty Survey highlights that ‘suited to my hair type’ is a key factor in influencing the purchase decision. Chan also explained that an emerging trend within customisation is multicultural beauty where products are tailored to suit ethnicity, culture and climate.
   Asian consumers’ requests for high quality healthy products will lead to increased demand for natural and dermatological brands. A ‘quest for prevention’ is prevalent among those living in the region and health consciousness is also driving awareness of the dangers of UV rays and pollution, leading consumers to seek sun protectants and anti-pollution skin care products.
   The APAC region is leading the world in terms of internet retailing for beauty and personal care. CAGR of 25% from 2010 to 2015 greatly outpaced the global rate of 15%. Chan emphasised the importance of e-commerce in developed Asia, with consumers using mobile devices to make purchases instead of visiting bricks and mortar stores. She also discussed the increasing use of m-commerce, as well as the challenges and opportunities for internet retailing in developing Asia.
   With innovation at the heart of in-cosmetics Asia, a number of exciting new ingredients have also been announced as part of the event’s Innovation Zone. A total of 41 products will be shown over the three days, all launched within the last six months.
   Belinda Carli, Official Technical Advisor to the in-cosmetics Group, said: “The ingredients shown in the Innovation Zone will enable R&D professionals to create exciting new formulations in the coming years. As Euromonitor revealed, there are key trends driving beauty and personal care in the APAC region and it’s important for manufacturers to identify new materials and ingredients that can help them develop products to tap into these growth areas.”

   The following products will be on display in the Innovation Zone:
Active ingredients
   1.AH&NS, AQUATIDE, R54
   2.Ashland Specialty Ingredients, Harmoniance, J20
   3.Angel Yeast Co, Ferment Essence FC01, P85
   4.Biocosmethic, EXOSKIN, P91
   5.CJ CheilJedang, N’gredient FERMACT WG, G18
   6.COBIOSA, CobioDefender EMR, C32
   7.CODIF, EARLY BOOST, C30
   8.EG Active Cosmetics, Maslinic Acid, L10
   9.Gattefossé, Gatuline Renew, P13
   10.Givaudan, S3D Neurolifting DUO – Architect Serum, N60
   11.Givaudan, S3D Neurolifting DUO – Regenerative Night Cream, N60
   12.GLICO NUTRITION, BIOGLYCOGEN, F11
   13.GLICO NUTRITION, POs-Ca, F11
   14.H&A Pharmachem, Up&Down Bead, C64
   15.Ichimaru Pharcos, IZAYOI, N80
   16.INFINITEC, Cosmetic Drone Project Completion, J88
   17.Lipoid Kosmetik, HerbaProtect NOX – Advanced Suncare Active, C70
   18.LIPOTEC, REPROAGE peptide, G50
   19.LipoTrue, Scelleye, H21
   20.Lucas Meyer, Defenscalp, M39
   21.Lucas Meyer, Miniporyl, M39
   22.Lucas Meyer, Superox-C, M39
   23.Mibelle AG, Pinolumin, N20
   24.RAHN AG, LIFTONIN – XPERT, L90
   25.Sederma, Citystem, B60
   26.SEPPIC, CONTACTICEL, M50
   27.SILAB, FILMEXEL, F69
   28.SK BIOLAND, MUSAP, J19
   29.Specialty Natural Product Co, BluVLite, L80
   30.TECHNATURE, Leaf mask, M10E
 
   Functional Ingredients
   31.Akzo Nobel, ElfaMoist AC, S70
   32.Ashland Specialty Ingredients, ChromoHance 113 Polymer, J20
   33.CJ CheilJedang, N’gredient Butter, G18
   34.Cosphatec, Cosphagard Pretec, G80
   35.Evonik, TEGO Solve 55, H20
   36.J.Rettenmaier & S?hne, Innovation in Color Cosmetics, H88
   37.Oleon, C145, H70
   38.SEPPIC ASIA, EMOGREEN, M50
   39.Sharon Laboratories, SharoSENSE, J10
   40.Spec-chem Industry, SpecAWK Plus, E50
   41.Uniproma, Sunsafe-BOT, N40