BASF Construction Chemicals Establishes Guangdong Branch   

By Tanya Tian   

On March 23rd, BASF inaugurated the newly established BASF Construction Chemicals (China) Co. Ltd. Guangdong Branch in Foshan, Guangdong province, southern China. The new branch will integrate the acquired concrete admixtures business of Kejie Admixture Science & Technology Co., Ltd. (Kejie) with BASF's existing product lines to offer a comprehensive range of solutions to the construction industry in southern China.
   In December 2008, BASF acquired Kejie's admixture business and extended its production network capacity to southern China. (CCR2008 No. 36)
    "The beginning stages of the Kejie integration are preceding well and the business has been healthy over the past three months. Moving forward, we aim at achieving even higher business performance with consolidated product lines and a streamlined organization in the new branch," stated Mr. Ke Liang, General Manager of Guangdong Branch.
   To serve the various construction project needs, the strengthened organization in Guangdong will offer a wide range of products and systems including concrete admixture systems, waterproofing systems, grouting systems, concrete repair and protection systems, tiling systems, and flooring systems, among others.
   Active in mainland China since 1988, BASF's Construction Chemicals business is now operating four branches, with headquarters based in Shanghai. The other branches are situated in Beijing, Sichuan and Huzhou. It has set up 12 production facilities in mainland China.
   BASF has been a committed partner to Greater China since 1885. The company has approximately 6 300 employees and operates 19 BASF wholly owned subsidiaries and 10 BASF joint ventures in 2008, with 2008 sales in Greater China of about Euro 4.2 billion.
   In addition, the acquisition of Ciba Holding AG by BASF, approved by the European Commission, is pending for the U.S. Federal Trade Commission.