German specialty chemicals company LANXESS launched its first-ever online Virtual Day under the theme of “Creating value with partners” on September 15-17. The event is focused on the Asia-Pacific region and will create a platform  to communicate with customers and partners and promote latest products and solutions.

“This virtual trade fair is our answer to the frequent cancellation of traditional trade shows in the wake of the novel coronavirus pandemic,” Ming Cheng Chien, President LANXESS Asia-Pacific Region, said. “The very satisfactory response in registrations so far shows that our customers are on board with this new format. We are looking forward to welcoming them to a vibrant and interactive virtual event.”

Virtual Day revolves around a comprehensive 3-day agenda of 56 online seminars held in English, Chinese and Japanese. Here, experts from LANXESS will showcase new products, new processes and new technology for a broad range of industries including new mobility, rubber and plastics, construction, coatings, E&E, metal working, water treatment and personal care.

Moreover, Virtual Day features an interactive 3D exhibition online booth to ensure that participants gain immersive experience. By taking a virtual walk through the 720 degree booth, participants can get detailed information on exhibits and solutions. A download center with brochures and videos complements the comprehensive offering.