Xinyangfeng Fertilizer: Providing Solutions to Modern Agricultural Industry

Competition pattern of compound fertilizer companies is basically set, and industry integration has entered into a practical period; medium-size and small firms will gradually exit the competition, leaving their market shares to a few leading enterprises; the concentration of the industry will gradually increase, according to Huang Bin, CEO of Xinyangfeng Fertilizer in his report Driven by Creativity, Transformation and Upgrading Develop Chinese Agriculture, in 2017 CNCIC.
Generally speaking, the development of the fertilizer industry is limited. But driven by product creativity, structural enhancements, especially special fertilizers focused on nutrition, function, efficiency, soil and environment, have broad prospects. For special fertilizer, the past decade was a starting stage, and the recent years were a “window phase”—leading enterprises exerted their force to distribute the market. What’s more, the industrial pattern made a transition—large and small size companies combined—which has broad market prospects.
With regard to the industry’s future, Mr. Huang said that Xinyangfeng Fertilizer, which provides new solutions for the modern agricultural industry, will give full play to form leadership in special fertilizer and traction force in downstream industries. On one hand, Xinyangfeng will positively extend into modern agricultural and digital equipment. Besides, it will initiate a new business model with modern comprehensive solutions and digital “Internet +”. On the other hand, Xinyangfeng will focus on new opportunities brought about by Chinese consumption upgrade and distribute planting and circulation of credible agricultural products. And the company will gain excellent producing area by investigation, merger and acquisition, enhance industrial cooperation, build its own brand, and try to be the operator and channel of agricultural products such as high quality fruits, vegetables and animal protein.
From its 5 billion tons of phosphate rock resources, Xinyangfeng produces 7 million tons of high-concentration phosphate compound fertilizer each year. Having two headquarters—Beijing and Jingmen (in Hubei province)—the company, whose sales network covers 2 500 counties, has built nine production bases in China. The company ranks as the top national ammonium diacid phosphate fertilizer enterprise and among the top three national compound fertilizer enterprises, selling to South America, Australia, Africa and Southeast Asia.