Bridgestone Protects Brand and Trademark Rights
Year:2009 ISSUE:7
COLUMN:M & A, BUSINESS & TRADE
Click:206    DateTime:Mar.04,2009
Bridgestone Protects Brand and Trademark Rights   

On February 17th, Bridgestone Corporation announced the results of a trademark infringement complaint against two Chinese manufacturers.
   Bridgestone filed a trademark infringement complaint against Shandong Santai Rubber Co., Ltd., an entity that manufactured and marketed tires under the "Rockstone" brand, a name which closely resembles the famous Bridgestone trademark.
   Bridgestone has been also taking actions to prevent the distribution of Shandong Santai's products above to various regions throughout the world. These responses included filing a trademark complaint in the Netherlands in October 2008 against a Shandong Santai dealership, Heuver Banden Groothandel BV.
   As a result of these legal actions, in November 2008 Bridgestone reached an agreement with the dealership, and in December 2008 it also reached an agreement with Shandong Santai, the result of which included the suspension of the manufacturing and marketing of tires using the "Rockstone" name.
   In addition, Bridgestone filed a trademark infringement complaint against Hangzhou Bridgesteel Rubber Co., Ltd., a company that manufactured and marketed conveyor belts under the "Bridgesteel" brand, a name which closely resembles the Bridgestone registered trademark.
   In September 2007, Bridgestone filed a trademark infringement complaint at the Hangzhou Intermediate People's Court, and a decision to uphold the complaint was issued at the end of 2008. The Court ruled that the plaintiff must cease to use the "Bridgesteel" trademark and its Chinese equivalent, dispose of the molds, and cease to use the Chinese equivalent of "Bridgesteel" as its company name.